According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?

The bigger magazines, while they can still be hit hard by the recession, are less likely to be hit hard by a decline in advertising income. The best advertisers have the least places to advertise their products and will be worried about losing front pages of the glossies - prime advertising space in their eyes - to other brands. The bigger magazines also have more circulation, so the advertising companies will be more likely to choose to advertise in these magazines as they are more likely to be able to sell more. This means that smaller magazines will not get as much money from advertising, and so eventually dwindle and die.