The website of the NME looks fairly formal, due to its format similar to that of perhaps the website of a newspaper, and this addresses the audience in a way that makes them believe they are taken seriously about their music tastes. The main news also acknowledges that the reader of NME is a certain type of person; for example, main news stories today are about Paramore, Biffy Clyro and Chris Martin, which gives us the impression that it is not pop music being shown or reported on this site. One article about a Biffy Clyro song being chosen as a "winners song" in the X-factor addresses the audience as people who dislike the show, claiming it poses no threat to "real" music, and saying that those who watch X-factor are likely to be buying Robbie Williams calendars; this gives the audience the impression that NME is addressing them as "real" music fans, and so not imitations.
On the main page, there are the names of the main pages across the top, letting the viewer know what information is available to them, and so addressing them in a way that is easy and accessible.
No comments:
Post a Comment